Realla Homes
AI-powered valuation and investment intelligence for U.S. real estate. Turn any property into a structured, investor-grade report in seconds.
Why Tokenization?
Traditional real estate is illiquid, expensive, and slow. Web3 tokenization opens new ways to invest, trade, and access property markets across borders.
Current Challenges
- High entry barriers (tickets $100k+)
- Low liquidity, long holding periods
- Bureaucracy and complex legal setup
Web3 Advantages
- Fractional ownership from small checks
- Cross-border investing made simple
- Secondary market & instant settlement
Market Potential
- “$16.1T tokenized assets by 2030”
- – BlackRock, industry outlook
- Real estate as core driver
Our Product
REALLA combines a Web3 platform with an asset management company. Together they provide a seamless, compliant, and profitable tokenization ecosystem.
REALLA Platform
Blockchain + AI engine for sourcing deals, investor onboarding, KYC, and token issuance. Provides full lifecycle support including custody and secondary trading.
Investment Company
Actively manages tokenized assets with five strategies: Rent, Hold, Flip, SWOP, and Manage. Generates returns for investors while ensuring compliance and operational oversight.
End-to-End Solution
Video Demo: Realla Platform
Here is a short demonstration of our system, showing how tokenized real estate is created and managed on Realla.
Benefits
REALLA delivers clear value both to global investors seeking access to Dubai real estate and to developers looking for faster liquidity.
For Investors
- Low entry threshold (fractional shares)
- Diversification across premium Dubai properties
- Liquidity via secondary trading
- Passive rental income and asset appreciation
For Developers
- Instant access to global investor base
- Improved project liquidity through token sales
- Faster time-to-capital compared to traditional financing
- End-to-end compliance and settlement
How It Works
REALLA makes property investing as simple as three steps — from funding your account to building a diversified portfolio of Dubai real estate.
Fund
Onboard with KYC and fund your wallet via fiat or crypto.
Invest
Choose from curated Dubai properties tokenized on the platform.
Portfolio
Track rental yield, appreciation, and liquidity in your dashboard.
Transaction Flow
From due diligence and legal structuring, through token issuance and settlement, to ongoing reporting and secondary trading.
Regulatory Framework
REALLA is built on a strong legal foundation in Dubai and globally, ensuring compliance with financial regulations and investor protection standards.
Dubai Legal Setup
DMCC / VARA / RERA licensing provides a clear framework for digital assets and tokenized securities.
Legal Opinions
ARVA legal opinions completed to secure compliant token issuance and investor rights.
Global Registration
Registered as MSB with FinCEN (US), aligned with Reg D / Reg CF (US) and EU Prospectus rules.
AML / KYC
End-to-end compliance: investor onboarding with identity verification, custody, and reporting.
Partners & Ecosystem
We collaborate with leading technology providers, legal advisors, and real estate developers to ensure a trusted and scalable tokenization ecosystem.
Our Team
Experienced professionals in fintech, blockchain, and real estate — driving Realla with a balance of technical expertise and market knowledge.
Vic Goncharuk
CEO & Co-FounderOver 25 years of experience across innovations, blockchain, fintech, and real estate. Previously responsible for driving international growth and market entry for a global proptech company.
Sergio L
Head of Business DevelopmentExtensive experience in real estate private equity. Skilled in shaping business strategies and expanding opportunities in collaboration with global developers and financial institutions.
Marath Ansari
CTO & Co-FounderBlockchain architect with 10+ years in enterprise IT. Specialized in building tokenization platforms and AI-powered systems, with a focus on scalability, security, and real-world adoption.
Ahmed
Legal & ComplianceFormer counsel at a Dubai law firm with expertise in VARA and DMCC regulations. Focused on ensuring full compliance and regulatory alignment across all operations.
Roadmap – First 12 Months
Step-by-step execution plan for the first year: from Dubai foundation and MVP launch to GCC scale-out and pilots in fast-emerging markets.
Month 1
- White-label DigiShares signed and dev kick-off
- Legal opinion ARVA completed
- Free Zone TokenCo setup
- Purchase of Dubai Mainland InvestCo (license, office, accounts)
- Prototype Launchpad + Investor UX
- KPI: 2–3 pilot developers, 10–20 early investors waitlist
Month 2
- Participation in Saudi PropTech + own niche events
- Integration of red-tapir-741762.hostingersite.com with GIS/AI bases
- Localization of 4 key team members (Dubai ID, insurance)
- Document templates for deals
- KPI: 1st pilot asset on Launchpad; 1st KSA developer deal
Month 3
- InnoDay @ DIFC with OpenMENA (commitments from Sobha, others)
- MOUs/LOIs with developers collected
- KYC/AML + payment integrations in production
- DubaiEstate.tv: first 12h online marathon
- KPI: 2–3 tokenized lots; 50+ warm leads
Months 4–5
- Secondary exchange release (orderbook, custody/registry)
- Launch of SWOP yield structures
- Scaling SELL commissions and fixed-fee emissions ($7.5k+)
- KPI: ~1 deal/week, 1–2 flips in pipeline, 10+ HOLD assets
Month 6
- Hiring and onboarding of new team members
- Employee incentives and retention programs
- Stabilization of Monthly Recurring Revenue (MRR)
- KPI: steady deal flow and operational scaling
Months 7–8
- Expand to GCC (Bahrain, Kuwait, Qatar, Oman)
- Partnerships with local developers and white-label deals
- AI/IRR upgrades and automation of deal-room
- KPI: 8–12 tokenizations/month; 2–3 emissions/month
Month 9
- Deal-room automation and custody improvements
- Consistent GCC deal flow
- KPI: 8–12 tokenizations/month sustained
Months 10–11
- Pilot launches in Zanzibar & Bali
- Exploration of Thailand & Cambodia (via brokers/partners)
- Target: 25 HOLD assets secured
Month 12
- 3–5 flips closed on platform; 2–5 via InvestCo
- Steady SELL commission revenue stream
- Preparation for fundraising/grants with traction metrics